FINDAFASHIONSHOP.CO.UK in FE Magazine

This month, FE (Footwear & Fashion Extras) Magazine was kind enough to ask us what we thought of fashion retailers having an online presence, so here were our thoughts...

"With the value of online clothing and footwear sales hitting £1.7 billion last year, it's no surprise that so many independents are setting up websites in a bid to boost their sales figures. The internet is appealing to a wider demographic than ever before, so the potential to attract new clientele - particularly those who may never have walked past your actual store - is limitless.

The key word when it comes to establishing an online presence is searchability. Search engines are the first port of call for information, so directing those who are looking to buy towards your store and your brands is the secret to optimising your online success.

Of course, setting up a website requires time and dedication, which is why most retailers seek some sort of professional help. Our company allows retailers to establish a low-maintenance online presence within our website for a small yearly fee, allowing them to be discovered online without maintaining a website of their own.

One of our retailers told us that she tracked an increased number of visitors within a matter of weeks of being included within Find a Fashion Shop because the searchability of her store was so enhanced. Of course, Find a Fashion Shop is just one way of establishing an online presence and retailers can also look into online advertising or creating a dedicated website of their own. But however you do it, allowing customers online access to your store is a must."

If you are an independent retailer, click here for further information on how FINDAFASHIONSHOP.CO.UK can help promote your business online

An update on our condition...

Despite our best efforts, we are still exhibiting symptoms of a mild (ahem...) clutch obsession, so we were over the moon to receive images of the black patent version of the gold Carrie Valentine Confidence clutch, as used by Eva Longoria and a host of other super-stylish Holywood celebs. We loved this clutch in gold, but the black patent update, also from Red Ruby Rouge, really has us hooked - Winter fabulous!

Laura Lu Lariats

Laura Lu is a super, young and creative jewellery designer who has produced some incredibly on trend pieces for this Season, including these stunning lariats and tie necklaces.

Since they're not due in store (and online) at Red Ruby Rouge for another 2 weeks, it's no surprise that the waiting list is growing daily!

I love how strong these pieces are, whilst at the same time being so detailed and delicate...

Talented New Designer: Sharlene Louise

Knitwear designer, Sharlene Louise has just joined FINDAFASHIONSHOP.CO.UK and we are loving her latest collection called, "This Is What Life's Like."

The collection is based on the contrast between life and working attitudes in Italy (where Sharlene spent time), and the UK, and features a range of felted garments in subdued colours with bright stripes along sections of them. Each design even has secret messages inside!

Says Sharlene, "Every design I have created has some attachment to the feelings and general attitudes and cultures of the people I meet."

This fabulous dress is made to order (allow 4 weeks) from felted lambswool and limited edition cashmere silks, and is priced at £249.00

Shop Like A Celeb!

How luxurious to shop from home, just like the celebs do! Imagine a fabulous buyer and stylist turning up on your doorstep with rails of garments in your size, ready to talk you through this season's key looks, and help you get your wardrobe together.

This is exactly the service that La Pricessa's Helena offers clients within the M25. She'll arrive at your house with rails of Basler, NYDJ Tummy Tuck Jeans, Feraud, Medici and Maria Coca all at very competitive prices (a discretionary discount is applied to all purchases over £500).

Helena's expert knowledge of the collections and innate sense of style make her the best-kept fashion secret around! To book your appointment with Helena call 01372 466464 or 07836 293970.

Fabulous Fashion

September's Most Viewed Collections on FINDAFASHIONSHOP.CO.UK:

1. Gina Bacconi
2. Gold by Michael H
3. Crea Concept (pictured)
4. Ruth Tarvydas
5. Rutzou
6. Odd Molly
7. Avoca
8. Oky Coky
9. Ewa i Walla
10.NYDJ Tummy Tuck Jeans

Top Shops

September's Most Viewed Boutiques on FINDAFASHIONSHOP.CO.UK:

1. Red Ruby Rouge (pictured)
2. Me Me Me
3. Aubergine
4. Mary & Martha
5. Ellen Mae Boutique
6. Eden Clothing
7. Grace & Mabel
8. Jaydene
9. Katharine Jayne
10. Cosmetique

October Sample Sales

If you're in London at the end of October, don't miss the Secret Sample Sale, which brings together catwalk, studio and showroom samples and clearance stock sourced from London's fashion designers, agents and retailers all at up to 80% discount.

When:
Friday 24th from 12 to 8pm
Saturday 25th from 12 to 7pm
Sunday 26th from 12 to 6pm

Where:
T2, F BLOCK
Old Truman Brewery
87 Brick Lane
London EC1

The entrance is opposite Woodseer Street on Brick Lane just around the corner from Cafe 1001 (to the right as you come out onto Brick Lane from Cafe 1001 on Dray Walk)

Amongst the many brands available, are mens and womens:

BLUMARINE. YSL . PRADA . GUCCI . BALENCIAGA . CHLOE . BURBERRY . DOLCE & GABBANA . MISSONI . MIKEY . MIU MIU . JIMMY CHOO . NICOLA DE MAIN . GREEN APPLE TREE . BLANK . AMBIGUOUS . UTTAM LONDON . GENTLE FAWN. BLITZ SPIRIT. AURA . GRIME EFFECT . ED HARDY . BELSTAFF. LOUIS DE GAMA . HAMISH MORROW . MILLA . UARM . ENGLISH ECCENTRICS . EVIE BELLE . SERFONTAINE . SUGARHILL .CELINE . RUBY ROCKS . URBAN BEHAVIOUR . JUNK FOOD . FRED PERRY . GBH . YASUE CARTER . 3RD BORN . STONE ISLAND . RAYGUN . SOO LEE. CHAN CHAN . MINK . KITTEN . LOOKING GLASS . GRAB . GLOW. EUCALYPTUS . TODD LYNN . EARTH ANGEL . UACT. JENS LAUGESEN . ENDLESS SPIRIT . KOMODO . LENI BRAUN . BERUBE . ALCHEMIST . ALTERNATE CURRENT . EMILIO DE LA MORENA . YAMAMA . CATHERINE MALANDRINO . WISH . SP:UK . REPLAY . AZUKI . GONSALVES AND HALL

Goods may be paid for by cash or card (no American Express or cheques)

Admission is just one pound