"With the value of online clothing and footwear sales hitting £1.7 billion last year, it's no surprise that so many independents are setting up websites in a bid to boost their sales figures. The internet is appealing to a wider demographic than ever before, so the potential to attract new clientele - particularly those who may never have walked past your actual store - is limitless.The key word when it comes to establishing an online presence is searchability. Search engines are the first port of call for information, so directing those who are looking to buy towards your store and your brands is the secret to optimising your online success.
Of course, setting up a website requires time and dedication, which is why most retailers seek some sort of professional help. Our company allows retailers to establish a low-maintenance online presence within our website for a small yearly fee, allowing them to be discovered online without maintaining a website of their own.
One of our retailers told us that she tracked an increased number of visitors within a matter of weeks of being included within Find a Fashion Shop because the searchability of her store was so enhanced. Of course, Find a Fashion Shop is just one way of establishing an online presence and retailers can also look into online advertising or creating a dedicated website of their own. But however you do it, allowing customers online access to your store is a must."
If you are an independent retailer, click here for further information on how FINDAFASHIONSHOP.CO.UK can help promote your business online
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