Top 3 Picks for AW10 | Pretty & Witty

Helen Tunney is a personal stylist and the founder of online accessories boutique Pretty & Witty, which she created to share her love of high quality handbags, scarves and jewellery.

Helen takes great care to personally hand-pick everything she sells, so we're delighted to present her selection of the 3 must-have handbags for for AW10!

Mimi Berry Musette Bag - available in brown and taupe - £125

Blondie Mania Marmara satchel - £165

Mimi Berry Honey shoulder bag - available in cream print and teal print £175

Lust Have | Skirt Dresses

Without exception the first button I'll always click on a fashion website will be 'dresses'. For me it's the perfect way to tell if I'll like what's on offer. When I discovered US boutique Ruche, I was bowled over by their choice of gorgeous dresses, and I fell in love with these skirt dresses straight away. I love the idea of carrying off effortless daytime dressing, without even having to think about tucking in a blouse and hoiking everything into place twenty times a day!

Coffee Shop Conversations Dress $49.99; Ascending Pleats Dress $44.99

How to Wear | Straight Leg Jeans

L-R: 7 For All Mankind Light Mercer Straight Leg £149; A.P.C. "Petit Standard" Straight Leg £110; Hudson Straight Leg £185

Straight Leg jeans are great if you have narrow hips, just team with a beautiful belt and ballet flats for daywear.

Paige Premium Denim Stockists

MiH (Made in Heaven) Jeans Stockists

Citizens of Humanity Jeans Stockists

J Brand Jeans Stockists

Jonny Q Jeans Stockists

Joe's Jeans Stockists

How to Wear | Bootcut Jeans

L-R: Paige Premium Denim Hidden Hills £150; 7 For All Mankind Mercer Bootcut £169; Paige Premium Denim Hidden Hills £160

The Bootcut Jean is a classic for day or evening. Flaring slightly at the bottom to fit perfectly over a boot or high heel, define the look by wearing a pointed boot à la Jennifer Anniston or Julia Roberts.

Paige Premium Denim Stockists

MiH (Made in Heaven) Jeans Stockists

Citizens of Humanity Jeans Stockists

J Brand Jeans Stockists

Jonny Q Jeans Stockists

Joe's Jeans Stockists

Beautiful Boutique | Sugarbird, Yorkshire

Emma and Lucy Curtis are sisters
 from East Yorkshire who recently followed their dreams to set up their beautiful lifestyle boutique, Sugarbird, in Beverley.

As mums to 3 young children each, both Lucy and Emma knew firsthand just how difficult it could be to grab some time for yourself. So they put their heads together and imagined a shop where it would be possible to buy a dress for that christening you are going to next week, a present for your friend’s birthday and a little something for the host of the dinner party you are going to at the weekend. The result is that Sugarbird has it all - from the best boutique collections to beautiful prints by Missemai and cosmetics from Paul & Joe! And to top it off, men shopping with their families can enjoy a coffee and paper, whilst the children lounge on a big bean bag to watch a movie! These girls really have thought of everything!

Sugarbird
31 Saturday Market
Beverley
East Yorkshire
HU17 8BE
Telephone 01482 869 993

How to Wear | Flared Jeans

Victoria Beckham does flared jeans better than any other celebrity. Tempting though it may be to wear your flared jeans with a flat shoe, they work best with a heel to add height to the silhouette. Balance the look by teaming a short top or T shirt, add a fabulous pair of shades and you're done!

L-R: J Brand Loveless Kick Flare £99; MiH Marrakesh Jean £150; 7 For All Mankind Dojo Kick Flare £94

Paige Premium Denim Stockists

MiH (Made in Heaven) Jeans Stockists

Citizens of Humanity Jeans Stockists

J Brand Jeans Stockists

Jonny Q Jeans Stockists

Joe's Jeans Stockists

Sale Time | Sunday Best

A sneak peek for sale bargains online this morning revealed this beautiful Bernshaw dress reduced from £289 to £65 and still available online at Sunday Best in sizes 10 and 12.

How to Wear | Skinny Jeans

L-R: MiH Oslo Skinny Jeans £150; Nudie Tight Long John Jeans £115; Paige Premium Denim Skyline Jeans £165

We really need to thank Kate Moss for trailblazing skinny jeans into fashion. They may look impossible to wear, but try some on and you could be surprised - skinny jeans have a lot of stretch in them and are surprisingly comfortable once you get them on (try Citizens of Humanity Slick Skinnies for starters) You don't have to expose every bump either, just wear them with a longer top or tunic and add heels to elongate your legs.

Paige Premium Denim Stockists

MiH (Made in Heaven) Jeans Stockists

Citizens of Humanity Jeans Stockists

J Brand Jeans Stockists

Jonny Q Jeans Stockists

Joe's Jeans Stockists

Just Arrived | Hunter Dixon

Hunter Dixon is the US ‘it’ label coming to the UK for AW10 and we're excited to bring you the first pictures of the collection, available exclusively in store and online at Red Ruby Rouge.

Officially launched in 2009, Hunter Dixon is a contemporary fashion line with feminine flair founded by Southern Belles Hunter Bell and Jennifer Dixon. The New York-based company that began with hard work and determination has established itself as a rising talent in the fashion industry with magazine editors and celebrities falling for the girls' signature whimsical designs.

Each collection is filled with bold colors, unique detailing and abstract prints. Consisting of sleek pants, structured dresses, tailored jackets and classic blouses, Hunter Dixon is a brand where sensible simplicity meets metropolitan style.

We say - surely it won't be long until we see Hunter Dixon designs on the set of Gossip Girl!

Sale Time | Hampton Blue

The Summer Sale has started at Hampton Blue as they make way for beautiful new AW products. Shipping is free on UK orders over £25. There are some gorgeous scarves reduced to as little as £8 that I've just snapped up for Christmas presents and I love the little jewellery wrap too, perfect for travelling.

Blue Cotton Scarf With Beads
Was £ 21.95 Now £ 16.50

Gold Jewellery Wrap
Was £ 12.00 Now £ 8.00

Just Arrived | Mais Il Est Ou Le Soleil?

I really love this season's campaign for Mais Il Est Ou Le Soleil? These tulle petticoats are just too pretty - I want them all! Enjoy the pics below or watch the show here and keep an eye out for what is surely a catwalk first around the 2' mark!

Mais Il Est Ou Le Soleil UK Stockists

Just Arrived | Elisa Cavaletti

Italian womenswear collection, Elisa Cavaletti has finally launched in the UK. An interesting mix of fabrics combined with quirky detailing have ensured that the collection already has a cult following. If you're a fan of Ischiko, Crea Concept or Annette Gortz, be sure to check it out.

Elisa Cavaletti UK Stockists