Loving Etsy's Work...

Etsy is a fabulous place to find exciting new designs, and nothing beats the feeling of finding a talented new designer. I fully expected to be browsing the Etsy website for a while tonight, but I hit upon the creations of Indecisivestrangers almost straight away & loved what I saw. The Vancouver-based designer cites her favourite materials as Lace, Love, Pearls and Silk – you’ll see them all in abundance in the beautiful pieces below.

50% off at Red Ruby Rouge

We love the ever-stylish Ruby's gift for choosing the most stunning pieces from the best of US design talent, including Geren Ford, Adam, Tucker and Mason. If you're visiting Ireland, be sure to pop in to Ruby's beautiful boutique or you can visit her website at www.redrubyrouge.com where you can now get 50% off!

Tucker Blouse Was £179 Now £89

Mason Dress Was £199 Now £99

Adam Deep V Dress Was £249 Now £124

White + Warren Cardigan Was £79 Now £47

50% off Moschino, La Perla, Armani at Whites

There is nothing worse than being told of a 50% off sale, only to find that 1 item is half price while the rest are at about 25%! Which is why I am deeeeeelighted to report back on the fabulous 50% off sale at Whites of Harrogate. Their beautiful online shop (www.whitesboutique.com) is packed full of half price Moschino, La Perla, Georges Rech and Armani. Here's a sneak preview...

La Perla Dress Was £699 NOW £349.50

Moschino Jacket Was £579 NOW £289.50

Armani 5 Row Necklace Was £439 NOW £219.50

Armani Dress Was £585 NOW £292.50

Moschino Dress Was £368 NOW £184

Sale Time - Sam Thomas, Scotland

The Summer Sales are about to begin at Independent Boutiques, and we'll be keeping you posted on all the latest discounts at www.findafashionshop.co.uk. We'll also have some additional discounts specially for users of findafashionshop!

Today sees gorgeous Scottish boutique Sam Thomas starting their sale with up to 50% off Avoca Anthology (pictured), Ben Sherman, Darling, Derhy, French Connection, Great Plains, InWear, Joules, Palace, Part Two, Saint Tropez, Sandwich & Vila Clothing.

Visit Sam Thomas in Edinburgh or St. Andrews and get an additional 10% off Sale & non-Sale items by quoting findafashionshop!

Simply Stunning

Harry Potter star, Emma Watson, looks absolutely stunning as she channels aristocratic quirkiness in this achingly beautiful shoot for August Teen Vogue.

Definitely a huge gold star for the stylist & great work from all involved.

[images Teen Vogue]

Helena Christensen & Odd Molly for Charity

Helena Christensen recently revealed to WWD that she’s collaborated on a bed linen line with Swedish brand Odd Molly, with proceeds to go to the charity Chernobyl Children’s Project International.

The beautiful supermodel who is fronting Old Molly’s current campaign revealed, “for one bed cover, I wanted to use a huge image that looked like a [photo] that had been torn from an old book and left to fade on a windowsill.”

We love Helena's style & the fact that she's made a name for herself as a photographer in her own right. This latest project sounds fab and we can't wait!

Odd Molly UK stockists

Matchmaking

In our quest to build FINDAFASHIONSHOP.CO.UK into the biggest and best ever boutique directory, we've been discovering more and more fabulous young designers; whilst talking to boutiques every day, as we do, we're constantly asked if we've heard of any great new collections. So it doesn't take a genius to work out that this is a match made in heaven. Oh, how we love bringing people together!

Take the lovely Jeminee for example, whose exquisite, hand-embellished kaftans and pretty mini dresses (as worn by Lindsey Lohan) would be a delightful discovery in any independent boutique.

Former Alexander McQueen designer, Emma Griffiths' label, e.g...'s beautifully constructed jackets and dresses are designed to appeal to strong, independent, sexy women and are already in demand by the fashion press

We've been admiring the work of French designer Claire Pignot for a while now and her elegant & romantic designs for Cocotte Couture, continue to amaze and delight us as they grow stronger with each new season.

Pick of the Week

I love the simplicity of this Day Birger et Mikkelsen Clutch Bag, which folds so beautifully, like a piece of Japanese Origami. I would use this day and evening, in fact any opportunity.

£ 99 - Available from Wild Swans, London (www.wild-swans.com)

Fitflops

Do you remember MBTs? Everyone went mad for them and then we all realised that they actually looked pretty ugly, plus you had to take lessons to learn how to walk in them properly...

Fitflops claim to do much the same as MBTs (give you a workout when you walk, improve posture & tone you up). I love a good testimonial and Fitflops have hundreds, so even though they're still a little on the clunky side, I'm very, very tempted to try them out for the summer. Available now from Franc (01629 814427)

Lifestyle Boutiques

We’ve been noticing for a while that boutiques are finding more ways to bring their owner’s passion and personality to the shelves. Whether it’s a buyer’s love of vintage that occasionally makes its way on to the rails to mingle perfectly with today’s designs, or a fabulous piece of furniture that was spied on a recent buying trip, many of today’s boutiques are offering their customers more than just fashion.

Take Opium in Truro, where the owner, Poppy, has created a French style boutique featuring beautiful brands including Odd Molly, Avoca Anthology and Rutzou alongside gorgeous gifts and delicious French chocolates – truly a shop in which to linger!

Stow on the Wold now has two beautiful lifestyle boutiques to enjoy. Law & Company is the result of Denise Law’s passion for beautiful things with a ‘must have’ romantic appeal. The combination of boutique clothing collections alongside Cheval mirrors, chaise longues, bedside tables and French style beds, creates a fabulously feminine emporium.

Nearby, Foundation offers a striking, hand-picked selection of clothes, homewares and accessories by smaller, up-and-coming designers. Owners James & Gemma (former designers for amongst others, Mulberry, Boden, Conran and Nokia) are constantly on the lookout for unusual clothes and other interesting and stylish products.

Edinburgh’s award winning lifestyle boutique, Bohemia, is the culmination of owners’ Jenny & Deb’s many years working, living & breathing art, photography, textiles, design & interiors. The result is a treasure trove of the most gorgeous things the girls’ have discovered on their travels; a world of fashion, jewellery, bags, accessories, books, stationery, toys & generally unique & amazing stuff!

Cambridge boutique, Cuckoo will help you find an individual look that is unique and refreshing at prices that are affordable. The store includes clothing from both established and emerging designers alongside vintage and modern accessories, fabulous girly gifts, the occasional piece of vintage clothing and even items picked up by the owners on their travels!

For more lifestyle boutiques, please visit www.findafashionshop.co.uk