Behind the Scenes: Helena Christensen for Odd Molly

If you're a fan of cult Swedish brand, Odd Molly, you'll know that their slogan is 'Odd Molly Loves You'. And now it would seem that Odd Molly really loves Helena Christensen too, as the Super supermodel has just finished shooting her 3rd campaign for the brand.

Helena with her hippy-cool vibe is, in my opinion, the perfect match for Odd Molly's cute & quirky designs. Here's a few behind-the-scenes photos of the Spring/Summer 2010 campaign shoot which took place outside of Copenhagen on the 12th of July.

Odd Molly UK Stockists

Photographer: Henrik Bülow
Stylist: Jonas Hallberg
Hair & Make up: Henrik Haue

Helena Christensen & Odd Molly for Charity

Helena Christensen recently revealed to WWD that she’s collaborated on a bed linen line with Swedish brand Odd Molly, with proceeds to go to the charity Chernobyl Children’s Project International.

The beautiful supermodel who is fronting Old Molly’s current campaign revealed, “for one bed cover, I wanted to use a huge image that looked like a [photo] that had been torn from an old book and left to fade on a windowsill.”

We love Helena's style & the fact that she's made a name for herself as a photographer in her own right. This latest project sounds fab and we can't wait!

Odd Molly UK stockists