Behind the Scenes: Helena Christensen for Odd Molly

If you're a fan of cult Swedish brand, Odd Molly, you'll know that their slogan is 'Odd Molly Loves You'. And now it would seem that Odd Molly really loves Helena Christensen too, as the Super supermodel has just finished shooting her 3rd campaign for the brand.

Helena with her hippy-cool vibe is, in my opinion, the perfect match for Odd Molly's cute & quirky designs. Here's a few behind-the-scenes photos of the Spring/Summer 2010 campaign shoot which took place outside of Copenhagen on the 12th of July.

Odd Molly UK Stockists

Photographer: Henrik Bülow
Stylist: Jonas Hallberg
Hair & Make up: Henrik Haue

Helena Christensen & Odd Molly for Charity

Helena Christensen recently revealed to WWD that she’s collaborated on a bed linen line with Swedish brand Odd Molly, with proceeds to go to the charity Chernobyl Children’s Project International.

The beautiful supermodel who is fronting Old Molly’s current campaign revealed, “for one bed cover, I wanted to use a huge image that looked like a [photo] that had been torn from an old book and left to fade on a windowsill.”

We love Helena's style & the fact that she's made a name for herself as a photographer in her own right. This latest project sounds fab and we can't wait!

Odd Molly UK stockists

Lifestyle Boutiques

We’ve been noticing for a while that boutiques are finding more ways to bring their owner’s passion and personality to the shelves. Whether it’s a buyer’s love of vintage that occasionally makes its way on to the rails to mingle perfectly with today’s designs, or a fabulous piece of furniture that was spied on a recent buying trip, many of today’s boutiques are offering their customers more than just fashion.

Take Opium in Truro, where the owner, Poppy, has created a French style boutique featuring beautiful brands including Odd Molly, Avoca Anthology and Rutzou alongside gorgeous gifts and delicious French chocolates – truly a shop in which to linger!

Stow on the Wold now has two beautiful lifestyle boutiques to enjoy. Law & Company is the result of Denise Law’s passion for beautiful things with a ‘must have’ romantic appeal. The combination of boutique clothing collections alongside Cheval mirrors, chaise longues, bedside tables and French style beds, creates a fabulously feminine emporium.

Nearby, Foundation offers a striking, hand-picked selection of clothes, homewares and accessories by smaller, up-and-coming designers. Owners James & Gemma (former designers for amongst others, Mulberry, Boden, Conran and Nokia) are constantly on the lookout for unusual clothes and other interesting and stylish products.

Edinburgh’s award winning lifestyle boutique, Bohemia, is the culmination of owners’ Jenny & Deb’s many years working, living & breathing art, photography, textiles, design & interiors. The result is a treasure trove of the most gorgeous things the girls’ have discovered on their travels; a world of fashion, jewellery, bags, accessories, books, stationery, toys & generally unique & amazing stuff!

Cambridge boutique, Cuckoo will help you find an individual look that is unique and refreshing at prices that are affordable. The store includes clothing from both established and emerging designers alongside vintage and modern accessories, fabulous girly gifts, the occasional piece of vintage clothing and even items picked up by the owners on their travels!

For more lifestyle boutiques, please visit www.findafashionshop.co.uk

Christmas Discounts

We've just added some great Christmas offers to FINDAFASHIONSHOP.CO.UK.

These fabulous offers from some of our favourite independent boutiques include 40% off coats by Fenn Wright Manson & Sticky Fingers (pictured) 30% off James jeans, 10% off Gina Bacconi & 25% off Odd Molly!

View Offers & Print Vouchers

Cute New Website from Odd Molly

Swedish fashion company Odd Molly* have come up with a truly amazing new website to showcase their quirky, fun collection.

The new oddmolly.com is created entirely from Odd Molly designed fabrics. You really have to go on the website to appreciate it - I definitely think they've succeeded in their aim of making the Net a more attractive and cosy place. Maybe because it's raining outside (again!), but the Odd Molly site just makes me want to snuggle up under a big pile of their fabrics with a good book and a cup of tea and maybe even a cat - which is weird because I'm not really a cat person!

* Odd Molly is a Swedish company that designs, markets and sells women’s fashion worldwide through external retailers. The company is represented in around 1600 shops in 38 countries including:
Chica Ho, Oxfordshire
Franc, Bakewell
Katharine Jayne, Newbury